Pay Per Click (PPC) Advertising
Pay Per Click advertising, or PPC for short, is a form of search engine marketing where you pay a pre-budgeted amount to have your advert displayed in the search engine results pages or across a range of websites on the search engine's partner network, such as Google's AdSense. Pay Per Click advertising campaigns deliver an instant source of traffic to your website and can be ideal for promoting awareness of your business or new products, especially if your campaign needs to have specific start and end dates, something which SEO (search engine optimisation) cannot offer as the timescales involved in SEO are quite unpredictable.
With Pay Per Click advertising an advertiser is only charged when a person clicks on an advert that links to the advertiser's website. You can specify a daily limit on how much you wish to spend so you can efficiently manage your PPC budget and optimise your return on investment while getting the maximum amount of qualified traffic for your money.
Our Pay Per Click (PPC) Service
We have great range of experience in setting up Pay Per Click campaigns of all sizes, from a small, one product campaign to multi-product campaigns with over 20,000 key words and phrases. We run PPC campaigns with the three main Pay Per Click providers - Google AdWords, Yahoo! Search Marketing and MSN AdCenter - and our full service includes:
- Full Key Word and Phrases Research
- Setting Up the Campaign
- Writing Advert Copy
- Bid Management and Optimisation
- Campaign Management and Optimisation
- Sales and ROI Tracking
- Weekly Performance Reports
If you would like to discuss how Pay Per Click could work for your business or website, or to find out more about our PPC services, please contact us and we will be happy to help.
