Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is the process of optimising a website for a number of key words and phrases which the site wishes to be found for when someone enters those words (known as search terms or a search query) into a search engine. The more pages a site has that are optimised with the words and phrases people are using to find the products and services your site offers, the greater the likelihood those users will find your site in the search engines results pages.

Search Engine Optimisation also involves making a website search engine friendly by optimising the structure and coding of the pages within the site so a search engine's spider bot, such as Google's Googlebot or Yahoo's Slurp, can easily find and read all pages within a site, which means an increase in the number of pages seen by your potential visitors.

Ethically Optimising your Website

At Tangy Lemon, we follow search engine guidelines and website best practices from the W3C to make sure your site will be found in search engines and is accessible to all users, and we research exactly which words and phrases people are using to find what your website offers, which means the people who find your website are more likely to be interested in what you have to offer them, which ultimately means more pre-qualified potential business for your website.

Tangy Lemon use only White Hat SEO techniques when optimising your website as we believe that putting our clients at risk of getting banned or penalised by search engines is unacceptable, especially when it is totally unnecessary in gaining top rankings. We are fully transparent with the techniques we use and are happy to discuss any aspect of our SEO service with you to reassure you of our ethical approach to search engine optimisation.

Our SEO Service

We manage SEO projects in two stages. First is the launch phase where initial research and optimisation is undertaken and implemented. Second is the on-going optimisation to fine-tune the website with new key words and phrases and to increase and maintain positions for the existing key words and phrases. There are no lengthy contracts to be tied into (all we need is one month's notice) and you only pay for the work that actually needs doing, nothing more.

A typical optimisation project involves the following stages:

  • Existing Website Appraisal
  • Key Words and Phrases Research
  • Market Research and Analysis
  • Competitor Analysis Research
  • Website Structure Optimisation
  • Information Architecture
  • On-Page Optimisation
  • Inbound Link Building
  • Search Engine Ranking Reports
  • Link Building Reports and Analysis

If you want to know more about our search engine optimisation services and wish to discover how we can help get your site more visible in search engines please contact us and we will be happy to discuss what your website's needs.


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